Fiat 500 Photo Gallery

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July 4 has always been a red-letter date for Fiat 500: the ‘great little car’ and emblem of mass motorisation in Italy, of which nearly 3.8 million were sold and which has become firmly established in collective imaginary, was introduced on this day in 1957. Fifty years later, in 2007, Fiat chose to capitalise on that heritage and drive into the future: the new 500 was born and it was an immediate success.

Eight years later, with over 1.5 million sold, the torch is being passed to the New 500 with which Fiat is preparing to take on new market challenges without forgetting its own deep roots. Made by the Centro Stile Fiat, the car has a refreshed exterior and interior design which is unmistakably 500 and even more attractive. It has not grown in size but it is packed with more technology, engine versions and customisation ideas: only in this way can the icon evolve and refine the features which have turned it into a masterpiece even further.

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